I think the shipping is reasonable if you purchase more than one product. I recently made a purchase of 4 products that came up to $63. With the 25% holiday coupon it went down to $47 plus $10 for shipping. In that case it was worth it, but paying $10 to ship one item does seem like a bit much.
3c/4a
WL (25") straightened
APL curly

Teri Laflesh's book "Curly Like Me" sits on my desk and everytime I get frustrated and an impulse tells me to shave my head, I look at it in hopes that one day my hair will graze the top of my butt.