I think the amount of water makes a difference. If I lightly spritz it dries quickly. Sometimes too quickly because i like to manipulate on slightly wet hair. I have also noticed a difference between water drying time and water plus product drying time. That is why I learned no matter what the directions say I cannot apply leave in or stylers to soaking wet hair. It will take forever and a day to dry. I blot with a microfiber towel first and apply to damp hair and get much faster drying.