Well, I have been using Clairol Nice & Easy for years and I love it! However, the great color I have for like the first week does not last long! I usually use a color care shampoo as well, but I'm not sure if it contains sulfates. I get pretty aggravated with the root touch up stuff because it contains such a small amout, and you still pay like $8 a box for it just like the regular haircolor! I think I may try highlights this spring just to see what it looks like, although I know it will cost me a fortune because my hair is long!