I'm trying something new this week
I'm brushing the gel through. I wait about 10, 15 minutes after I get out of the shower, rub the gel and a little water between my hands, sort of scrunch/rake through my hair, then brush it in with one long stroke for each section. Then scrunch again. I found I need less gel because the brush distributes it more evenly. The final scrunch brings back the curl. So far this seems to be working.