I haven't tried the styling cream, so I can't comment on that (I had pretty much stopped using Deva products when it came out).

As far as No-Poo, have you looked at L'Oreal Evercreme Cleansing Conditioner? Curls also has a similar product. I also saw that the As I Am line at Sally's has a Coconut Co-Wash. All of these are cheaper than No-Poo.

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3a/f/iii
Modified CG since 11/5/11
CLEANSE: CJ Daily Fix, DevaCare No-Poo, CHS Treatment Shampoo
RO: SS Caitlin's Conditioner, CJ Beauticurls Strengthening
LI: SS Repairing Protein Treatment, CHS Silk Leave-In
STYLE: Re:Coil, Curl Keeper, Deva Ultra Defining Gel, Curls Rock Amplifier,Sweet Curls Elixirs Okra Gel and Hard Hold Gel, SS Curl Enhancing Jelly and Firm Hold Gel