I worked for a campaign consulting firm last summer and fall and we had a high-profile reproductive rights group as a client [you know the one]. The firm conducted focus groups to figure out how best to address key issues with women and motivate them to get to the polls.
Almost all the women in the groups were pro-choice -- something like 8 in 10. However, the majority of them were were also planning to vote for Bush. Further testing revealed that almost all of them
were completely unaware that Bush was the 'pro-life' candidate.