Whenever ppl see/hear the word "relaxer", they automatically think it means straight or straighten. It's such a common misconception. A relaxer "loosens" & "softens" the hair. Just google the definition. What makes a permanent, chemical relaxer to straighten your hair is the strength of the chemicals and process time.
For this to be called a natural relaxer is not misleading. It's obviously been shown that it helps softens your hair texture.
CoWash - AIA Coconut CoWash
Condish - Sauve Naturals Tropical Coconut
Stylers - FSG, EcoStyler/Aloe Vera gel mixture
Oils - Virgin Coconut oil