Why be mad? To each her own hair. All I know is when I skip my weekly dc, my hair doesn't do as well staying moisturized. I think it may have something to do with I'm pretty much a weekly clarifyer because I'm so prone to buildup so I avoid cones, products that are super heavy with oils, and butters go only on the ends. I need a clean slate every week so then I have to replenish all that moisture. That is where the dc comes in. However, I can't leave dcs in more than 30 to 45 minutes.