Oh dear! Your hair looked warmer and somewhat redder in your signature pix, at least on my monitor anyway. From what I can see, your hair looks a LOT browner and even a bit faded out, like it hadn't been colored. Really sorry to have to say that, but it just looks like on my monitor. VERY little red shows up at all. If this indeed is color-true, I can see why you'd be disappointed in how this turned out. I was expecting something much more saturated, with a lot more red at the top half, etc.
Or maybe it's the lighting or exposure? A couple of the pix look really washed out. I'm not a photographer at all(I leave all of that to my husband)so I can't say exactly any more than that possibility.
I was actually considering switching over to the ION with using that shade(maybe with something mixed in), but if you pix are a true representation, I'm sticking with my Colorsilk mix myself. Again, so sorry!