Hi , totally disagree with the negative comment about the organix treatment. I have long , very curly ethnic hair and I love the product! My hair didn't get damaged and I color it too. Difficult to do alone if you have long hair so I have a friend do it. I don't wear my hair straight all the time but it keeps my curls relaxed and more manageable , not to mention soft. You can't expect a miracle for 14.99. If you want perfect hair then you have to spend 400.00 at the salon.