I shower almost every day because my hair is short and I cannot put it up to sleep at night. I usually wake up looking fairly crazy. As my hair gets longer I don't think I will need to style it every day. In fact, the whole philosophy of CG is "less is more" so that more hydrated your hair, you should be able to get 2, 3, 4 day hair. That is my goal. I got away with it one day. Got up the next morning and just spritzed some water in spots and left the house. (But I am VERY particular about definition...control freak). I do not "wash" everyday with shampoo. I shampoo 1-3 times a week depending on my workouts. I condition every day. And sometimes put conditioner or olive oil on for an overnight. And I do a deep conditioning each weekend (or at least I try). Since I do wet it every day, I diffuse in the morning to help the dry time. Keep the faith - it is worth it!!