i tried this today. i wet my palm and sprayed product into it, then emulsified and smoothed over my entire head. then grabbing sections, i twisted/wringed while squeezing. re-wetting my palms with water/spray as needed all over my head. shook my curls, then went out in the heat/humidity.
there is frizz but i expect that (i need to try it when the dews aren't 74). the aloe/glycerin combo really moisturized my hair. the spray has some substance to it, not at all watery like i expected. the scent is strong but dissipates.
my hair was going in a bun due to the heat but i forgot and whilst at the store someone actually stopped me and told me i had pretty hair.
i love this line, too.