I'm not sure that there are that many more natural celebs or companies. I think that because we are natural, we pay more attention to those things. For example, when you buy a new car all of a sudden you notice all the other folks with that same car. Did they all just go buy the same car that day? No, we are more in tune. However, sure it's becoming more popular to be natural and sell natural products but the relaxer companies are not going out of business any time soon. Especially since the media still tells young girls of all hair types that straight hair is prettier, more professional, neater, etc. That being said, I've made it my mission to help support black businesses and not focus solely in price value.