You can thank corporate America for that. As a guy it took me a long time to embrace my curls but I found that straightening actually takes longer and makes it look worse than figuring out ways to tame the frizz. Though I am a mixture of 2/3. When I decided to wear my hair long again, I used blowdry my hair and use the round styling brush. I even tried to curl it a few times. Looked good initially but not so much later in the day.