Half the battle is getting him to accept and embrace his curls. I resisted mine for years by wearing it short but about seven years ago (at age 33) I decided to wear it longer, going anywhere from 6-8 weeks between haircuts. Right now I'm going every three months. My reason is, "well, I'm 40 and I still have it." I've been using the Garnier Fructis Curl Shaping Spray gel and yes, "I scrunch."