I don't love it, and I have the Matrix/Biolage version, not the generic

so it definitely wasn't cheap. Okay, I can't say I don't like it, but I don't think it does what everyone else here raves that it does. It gives me no slip, and it's very very thick. If I ever need a DT, which is rare, I prefer CJCR over GVPCB. I used GVPCB more in the beginning of CG when I needed more moisture than I do now. If I use GVPCB, it's on an exceptionally dry day and I have to rinse it out immediately or it's way too moisturizing for me. But it smells great!