The name says it all. Miss Jessie’s PILLOW SOFT CURLS™ is the new styling lotion that borrows fabric care technology and marries it to haircare. It is perfect for achieving static-free, big, soft, curly hair that we all dream about. If you don't want ramen noodle definition and instead want a larger, expanded, fluffy curl then PILLOW SOFT CURLS™ is for you! It's the first “fabric softener” type styling lotion that will leave your curls clothesline fresh and fluffy soft. You will see that PILLOW SOFT CURLS™ is so easy to apply. It spreads so smoothly and feels as light as a feather on your curls.
Originally Posted by my3curlies
Doesn't shea butter do exactly that?
At least that's what I get from using it.