I know you're on this now, but the new ad, featuring Nicole Ritchie TALKS! It's very annoying as with pop-up ads on other sites there is a small X on the top to close it if you want. Not so with these, they just load and start talking, which if you're browsing during a downtime at school is not good if you forgot to turn off the sound!
And with the roll-over. I KNOW I do not roll-over. They just pop up when the page has loaded.