The Walgreen's in my neighborhood has been charging about what you're finding somewhere between $11.99 and $13.99 for Shea Moisture products, however Target charges $9.99 last I checked which was nearly 1month ago... and they often do bogo's or bogo half off... but in SM's defense EVERYTHING increases when crude oil prices increase... trucking/shipping costs which increases overhead.... its called CAPITALISM, what America was built on... if it works for you... don't make your hair pay... cut back on something else. IJS... LOVE your curls in your pic btw... Be Blessed and Prosper... MsTextureLuv