Thanks. I know about the crude oil theory when it comes to prices. But paying more than $10 for shampoo or conditioner is too much to me, especially in this economic state we are in, especially when a company like Elasta QP has a 100% organic sulfate free shampoo that's less than $5. I'm jus disgusted because the pricing was something that SM always pushed and now they trying to sell people on demand as the reason for higher prices? The SAME trucks u used to transport that $9.99 product is the same one pushing out that $13.99 product. This is greed, plain and simple. Thats unacceptable to me.