SM is a great brand. The co. is Black owned & they use African imports for their Shea (the dollar stays in our hands a little while longer). So I'm all for them. I love kinky curly too for similar reasons, but their prices are steep (when my income increases I'll add them to my arsenal). At target SM is usually $9.99. Walgreens went up a little to $11.99 & CVS is starting at $10.99. I also noticed Nubian heritage (from the same parent company) is higher in price than SM. I refuse to pay $14 for a tube of anything. So they will have to fix that. There are other brands with similar products but SM is a high quality brand. My strategy is to shop for SM during bogos only or at hair shows where they usually have 3 for $20. I stock up. Another option is the swap board.
Every teardrop is a waterfall