i use the shea moisture for thick curly hair. I purchased this one for my SO. he refuses to use it. so, i can't tell you how great it is, but it smells a bit like baby shampoo. He apparently doesn't want his hair to get curlier. I'd like to try it myself, but i need no help in that department.
The shea moisture works very well, but i still use a stronger shampoo (trader joes) every 2 weeks or so.