Hi, so I love my Kinky Curly but it's sort of a finicky product. You have to apply it to soaking wet hair (i.e dripping wet.) It also helps if you use a leave in- it works really well with the Knot Today conditioner but I've also used Mixed Chicks which I really liked. Sometimes I run and tiny amount of water through my hair after I put in the leave in- not enough to wash it out but enough to keep my hair soaking wet. I apply it using grabbing and raking motions. I then do some "skrunching" to make my curls bouncier.

The key is to keep your hair as wet as possible while applying it. Keep in mind it just also might not be for your hair. Good luck!