It is an addiction and even ppl with their natural haircolors want to change it up lol, im waiting for my ombre to grow out because I want ny natual color thank GOD ombre is in because my hair color is literally half way down my hair lol but honestly the semipermanent color will wash out maybe not COMPLETELY BUT it will I have 2 friends who used it recently due to the fact they wanted something less damaging and I mean once you chemically treat your hair or anything of that nature your hair isnt gonna be 100% the same as it was before