A bottle of Aubrey Organics Mandarin Magic Jelly (8 fl oz = ~240ml) lasts me 3 months on average. It's a soft hold gel.
I was curious, so I looked up the conversions:
3.50 GBP is 5.56 USD
Comparable to much-loved Tresemmé Naturals liter bottle.
4.80 GBP is 7.62 USD