From what I understand, LUSH markets itself as fresh, handmade cosmetics. Not natural.
They do not use animal products, or test on animals, or get their ingredients from people who test on animals. Some of their products are vegan, and are advertised as such. Others contain eggs and honey.
They are environmentally friendly, and use only fair trade products. They also do a lot of charity and environmental work.
They have a lot of other products if you're not into their shampoos.
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