I tried it twice as a newbie. NEVER AGAIN!! Cherry Lola and coconut milk treatments are how I discovered I'm protein sensitive. Plus I found out baking soda is a no no. It was an awful mess of dryness and brittle hair for me which took a lot of TLC to recover. But I do love that it introduced me to buy my the Braggs Amino Acids. It is quite tasty and doesnt have the salt of soy sauce.
Yes, it's real. No, you can't touch it.