I usually straighten my hair in the winter, and wear it natural in the summer. Since the climate where I live is particularly dry in the winter, I make sure to deep condition my hair twice a week, and always use a heat protectant. Then, since I spend a lot of time at the beach in the summer, I put aloe vera in my hair before I go out. Maybe it's just me, but my hair isn't really prone to a lot of damage, and I don't see a huge problem with heat styling. As long as you keep your hair healthy