Sounds like damaged, dry ends that aren't retaining moisture!

I would say try a protein treatment weekly, and use a TON of moisture. Also consider sealing in the moisture with an oil.

A big question here is are you CG? And if so, have you tried a clarifying wash? If not, what are you washing with and how often? What's your routine?
2c/3a/3b, Fine/med, Dense, high porous, & normal elas.

Lo-poo - Renpure Keratin, SMR, Giovanni SaS
clarifying - mix Johnson's H2T with low poo
Co-wash - Suave Nats. clar. or coco.
RO - GVPCB, Ion Eff. Care, TN.
LI - SMR, Cure Care, or RO
Seal - MO or Jojoba
DT - + honey, ACV, & EVOO to SM masque & GVPCB
PT - Gelatin!, CNPF
Styling - FSG, AIF, BRHG, LALS/PS, GF curl spray gel, SM Souffle/Smoothie, LOOB
Oils - MO!, EVOO, jojoba, GSO, SM Elixer, EVCO, VO5 Hairdressing