I apply my curl enhancer to soaking wet hair to get the best waves and clumps. If it's not really wet, it doesn't wave very well and feels weird when drying.

But experiment! What one person likes, another may not like. And I wouldn't apply straight BRHG to my hair! I always mix it with another gel.
Coarse texture, normal-high porosity, normal elasticity (Komaza Care), very weak waves
cleanser: Redken Fresh Curls Shampoo, CJ Daily Fix

rinse out: CJ Beauticurls, CJ A&OO, CJ Smoothing

jellies/creams: Mop C, KCCC, SCE FSG
gels: CJ CQ, BRHG