Why is it The only x or y race hair I have ever seen subdivided on the shelves of United States major retailers is black people? And no we don't all have the same kind of hair. When Pantene comes out with their Asian Persuasion and White Wonders shampoo and conditioner maybe I will change my point of view. I thought at first Truly Natural was about truly natural ingredients but now I've lost interest. Meh. Not knocking anyone. just my opinion.