Okay, so just making sure, this is for publicity - whether he's in on it or not. It's just annoying that this stuff makes news. I know it does when other famous pointless people do so(paris hilton, kim k, etc) but was surprised an athlete is trying to get fame this way.
I read an article on it and this is the funniest reply ever
"This is kind of like when Jan Brady dated George Glass on the Brady Bunch"