I understand the frustration about Shea Moisture not having their website up and running, but to their credit, they are producing quality products and are communicating several times daily with their customers. That level of communication isn't done on a website.
Many times a manufacturer will tell you how to use a product and when it doesn't work that way for you, frustration sets in and it is thought the product isn't for you. As for how the products can be used, I like how they leave that up to the consumer. Everyone's hair is different. What may work well as a rinse out on your hair, may work better as a leave in on mine. Use the products as they work best for you.
texture - medium/fine, porosity - low/normal, elasticity - normal
co-wash - NaturelleGrow Coconut Water or Marshmallow Root, Slippery Elm Bark & Blue Malva Cleansing Conditioners
LI - KCKT mixed w/ SM C & H Curl & Style Milk
DC - NG Mango & Coconut H2O or Chamomile/Brdck Root
Gel - SM souffle (winter), KCCC (summer) or CR Naturals Aloe Whipped Butter Gel (year round)
Sealers - Virgin Coconut Oil, Avocado butter, Aloe butter
Ayurvedic treatments - Jamila Henna, Sukesh, Aloe Vera Powder, Hibiscus Powder.