Not 10 years - I haven't been at it that long but staples for me are:
Tresemme Naturals conditioner
CJ's Beauticurls leave-in
Alfaparf mousse (recently revisited and very glad I did)
Kevin Murphy's Motion Lotion.
I honestly think my hair's as good as it's going to be, I'm happy to stick with these products and have stopped wanting to buy every product I read about.
I agree with kathymack - you get to know your hair and what it likes and dislikes ingredient-wise so I can resist the temptation to be a pj these days!
3b in South Australia.