you absolutely do NOT have to pay those prices. The Shea Moisture (drugstores and Target) are very popular; I use them every day and my hair is not at all damaged. The GVP conditioning balm is very popular, and I recently became a convert to this conditioner, at least for the cold weather months. I do love the Deva Foam, but I use that with Sally's Biotera gel, also pretty popular here. Experiment. See what works for you. I t think many of us feel Deva is over priced and over pushed by the salons, and not all that wonderful. I personally felt my hair felt "coated" with their no poo and Conditioner. Too much!