I've noticed a lot more curls and waves in catalogues too.
Also in magazine/editorial fashion shoots - where they often have a ton of frizz that's obviously been encouraged and a very 'undone' curl. Yay! Frizz is high end fashion/cutting edge!
UK based wavy
Mostly waves, but curls and straight bits too!
Fine to medium, high porosity, medium density, very low elasticity
Highlights damage (growing it out), seems to like protein and need lots of moisture.
Cleanse - CJDF, trying out low poos ; Co wash- Uk chemist brands, Urtekram Rose or Aloe, Hairveda Amala Cream Rinse; RO - varies, Tigi Moisture Maniac, Desert Essence Coconut ; Leave in - Keracare natural textures; Sealant - argan oil
Trying out new things, still looking.