Hi, Jas: I think someone here or on youtube compared the cost of lube with CK, and I am pretty sure it was a wash. I like the consistancy of CK, and that I can more in to my hair without worrying I am overdoing it. It is still too soft a hold for my hair, but I am adding more to see. I may also try it with Deva Foam, but that is 2 expensive styling products. I also have yet to try it with ReCoil.