I agree with Myrna - loading up is the thing that I avoid. I have fine hair. I think adding lots of product might work well for coarser/more porous hair than mine and really "tame it down," and the Deva technique might help people who have been afraid to do that in the past... But yeah, amount of product probably varies wildly.
I sort of blog
I'm mostly away doing field work through mid-May.

Hair: curlybob, fine, dense, low-po, big waves/ringlets (2C/3A)
Co-Wash: Nature's Gate Herbal Conditioner
RO: YTC Carrot, Aubrey Organics GPB
LI: BS Shea Soft Styling Cream (HG)
Styling: KCCC, Garnier P&C Gel
1xWeek: low-poo, gelatin PT or Joico K-Pak
Hair Likes: aloe, coconut oil, humidity, protein, long walks on the beach