I second the live curly site - very helpful!
When I started its helped me to think of the products in 3 sections
- getting rid of build up (a cleansing silicone free conditioner, sulphate free shampoo or baking soda rinse)
- moisturising ( silicone free conditioner, deep treatment or leave in)
- styling (silicone free mousse or gel, or make ur own flax seed gel - recipe is on NC)
I tend to use a combination of above depending on how my hairs feeling (if it has build up I'll shampoo or use baking soda rather than a cleansing conditioner).
I will occasionally use a sealer (oil) or protein mask. Getting the recipe/amount right takes some practice!