I'm a fan of it as well
The price scared me a little bit, but I've been working out of the same jar for 4 months now... and still have probably about half remaining... so not a bad investment! For me, a little seems to go a long way.
I get some major crunch from it, but I style my hair at night so I prefer this - the crunch is gone in the morning after I've spent the night tossing and turning. Otherwise if I were styling it during the day, diffusing has always helped me eliminate crunch without creating frizz or ruining my curls.