Bright red without bleach???
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Join Date: Mar 2011
You honestly can't, all permanent box dyes contain bleach (peroxide) which is needed to help the cuticle open and the colour take. Having dyed my hair red and then pink-red for many years and 'consulted' with people on hair dye forums, I switched from permanent box dyes to a gentle blonde box dye to lift just a few shades followed by a high pigment semi permanent dye left in several hours for longevity.
My hair is way less damaged and the colour lasts months with conditioner only washing, it barely fades. If I need to refresh the lengths instead of having to go over with the harsh box dye I go over with a mixture of my CO-wash conditioner and the semi permanent dye, which also has a conditioner base so zero damage to anything but the roots.