I never liked it either. I don't know if it's because my hair isn't curly enough or what, but it never looks quite right. But besides that, I mainly just hate how it FEELS. To me it just feel so waxy, greasy, and product-y. It was more tolerable if I literally just used a smidge but it still wasn't great and I'd rather just use a light gel and serum/oil for the same effect (definition and frizz control) minus the grossness.