I think the "knowing how to care for it" is half the battle. The problem is (and I was guilty of this too as I mentioned before) too many shun curly hair. I was dropping my kid off at school one day. One of the parents I see alternates between flat ironing and going with her natural curls. We were talking one day and she was saying how it takes longer to flatiron than go with curls. Pretty much confirmed what I thought. Although, one day I got called in for a job interview but didn't have time for a haircut so for that reason I wanted it to look more orderly so I blow-dried it, styled it with a round brush and curled it. However most days, I towel and air-dry it. Then I'll use curl shaping spray gel and tousle it.