By the sound of it, starting the process of marketing to hair type not skin tone which to me is progress on many levels. Caucasian wavies or curlies who aren't active on hair forums need to know there are better lines than L'Oreal and Procter & Gamble churn out. Might stop the moronic sales assistant comments when curlies purchase lines not marketed at a different ethnic group "you're not black
" or "you're not white
" (see the Hall of Shame board).
"Target decided to showcase six brands—Mixed Chicks, Curls, Kinky-Curly, Miss Jessie’s, Shea Moisture, and Jane Carter Solution, placing them in a prominent spot at the end of the aisle rather than in the ethnic beauty section, where black hair-care products are traditionally sold. The retailer gambled that the products might appeal to a broader spectrum of customers ... Marketing for the section features blown-up photographs of women of different races, whose curls range from kinky to soft ringlets.
2a-2c, medium texture, porous/ colour treated. Three years CG, growing out mechanical and chemical damage = breakage and very high porosity. Past armpit length heading for waist.
Treatments: Komaza protein, Komaza Matani, coconut oil with sugar syrup. Hairveda Sitrinillah
Leave in: Fructis Sleek & Shine (old), Gliss ultimate volume
Styler: Umberto Giannini jelly, Boots curl creme, Rockin RInglets
Experimenting with: Mega-Tek, Curl Harmony reviver, Elvive Full Restore 5.