I got the same problem with this product. I put it down to my hair disliking protein (although I don't even know which ingredients are protein or not! It was a wild guess!) I get the same problem if I use tresseme naturals as a leave in. The only way I managed to get my hair back to normal was sulphate washing and starting again, however, I am very impatient. You may want to to try another method if you don't want to use sulphates x