You only left it on ten minutes, you won't have much penetration in that time!
The instant gratification you get with commercial deep treatments is often silicones, anything that is truly working on hair at a deeper level by patch repairing or penetrating may take multiple treatments to take effect, remember hair is dead.
THE NATURAL HAVEN: Deep Conditioning : What Ingredients in Hair Conditioner Penetrate Hair?
THE NATURAL HAVEN: Size matters : Protein Conditioning (part 1 of 2)
THE NATURAL HAVEN: Protein Conditioners for hair: part 2 of 2
2a-2c, medium texture, porous/ colour treated. Three years CG, growing out mechanical and chemical damage = breakage and very high porosity. Past armpit length heading for waist.
CO-wash: Inecto coconut
Treatments: Komaza Matani, coconut oil, Hairveda Sitrinillah
Leave in: Fructis Sleek & Shine (old), Gliss ultimate volume, Inecto argan
Styler: Umberto Giannini jelly, Boots Essentials gel
Experimenting with: going back to basics