I don't know about the UK, but I know in the US that this is a class problem. Many chronically poor people have no budgeting skills or common sense when it comes to money. Many poor African American women do spend hundreds of dollars each month on their hair, money they don't have to spend. In general, Americans tend to spend above their means and don't save.
From what I have seen, there are many churches in the inner city where poor African Americans live, but these churches don't help their congregations improve the current state of their lives. I think this pastor is trying to help. It may sound weird to us because we probably aren't the people spending our rent or car payments buying weave or adding in braids.
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3b/c, medium-coarse, low porosity, high density
HG: Jessicurl Too Shea and Kinky Curly Curling Custard
Shampoo: nonsulfate shampoo and Suave Naturals sulfate shampoo when needed