Also a fellow New Yorker here. I agree completely with this. I have thick hair and simply scrunching in product doesn't cut it for me. I use 2-3 layers (curl enhancer + hold product, then either a LI or I don't rinse out my RO conditioner). I scrunch in the first 1 (or 2) layers upside down, then flip right-side up and apply gel in 4 sections. First section is smoothed over canopy, mostly at my part line. Then I apply gel with combo rake and scrunch technique to right side, left side and back. Then I flip upside down again and scrunch one more blob into the length of my hair and plop. Yes, I use a large amount of gel< but product distribution was the key to controlling frizz, including those pesky baby hairs.