^ I have no idea how people make it the full 10 minutes with that thing on. I can do it with the almond/pepper/paprika but not this one. It says 5-10, and I do 5 followed by a nice cooling masque.

I have found reviews funny. It has HOT! on the label, clearly states it is a very hot masque that will result in redness for 1-2 hours, and people do reviews freaking out about an allergic reaction that caused heat and redness. :-/
When I hear terms like "hipster" I think, who told cliques they could leave high school??