Once my hair frizzes, there's not a whole lot I can do to get it calmed down
With my craptastic hair, if I start adding gels or creams to my hair, it begins to feel really producty.
However, frizz happens to me mainly in the heat & humidity, so I use Curlkeeper & strong hold gel. I comb the CK through wet hair, then smooth & scrunch in my gel, usually BRHG. This does a great job of keeping my hair frizz-free all day, even if I'm touching it a lot!